Eric Esquivel, President and Publisher of La Isla Magazine, spent some time talking to the Bluffton Rotary Club about his work as an intermediary between the Latino culture and the Lowcountry. Originally born and educated on Hilton Head, Eric returned to the LowCountry in 1999 to partner with his brother and sister on La Isla. Esquivel discussed the growth factors of the Latino population in Beaufort County, South Carolina and the US, including projected growth through 2025 when Latinos are expected to represent about 55% of our population. He explained some nuances in culture, the importance of family, referrals and marketing in business and briefly touched on the immigration issues facing us all today.